The California Privacy Protection Agency has stood up a dedicated strike force to police compliance with the Delete Act, signaling that broker registration and deletion-request obligations are moving from paper rules to active enforcement targets, according to Crowell & Moring LLP. For data brokers and the companies that buy their feeds, this raises the stakes on verifying registration status and honoring consumer deletion requests promptly.
Expect more CPPA investigations and penalty actions tied to the state's centralized deletion mechanism as the agency builds out enforcement infrastructure.
California Privacy Agency Launches Data Broker Strike Force Amid Delete Act Crackdown