Another expansion announcement from Shutterstock signals that the licensed-data supply chain for generative AI is still being built out, not winding down. With copyright litigation looming over scraped datasets, deals like this reinforce Shutterstock's positioning as the compliant alternative for frontier labs — and likely command premium per-asset or per-token pricing compared to unlicensed scrapes.
Expect this to keep pressure on labs to disclose provenance, and on rivals like Getty to match with their own expanded catalogs.
Shutterstock Announces Major Expansion of Licensed Training Datasets to Power the Next Generation of Generative AI
