Wolters Kluwer flags the Disney-OpenAI tie-up as the latest signal that legacy media IP is becoming a distinct, high-value training-data category, separate from scraped web text. If Disney is licensing characters, scripts, or archival content, expect valuation benchmarks for entertainment IP to diverge sharply from commodity text-and-image data pricing.
Watch for rival studios and rights holders to use this as leverage in their own negotiations with frontier labs.
IP Meets AI: Disney's Deal with OpenAI
