Business Insider's framing confirms what sourcing desks already feel in their inbox volume: the obscure-data arms race isn't cooling, it's compounding. More managers chasing thinner edges means more competition for exclusivity clauses and first-look windows on niche feeds—good for data vendors' pricing power, less so for buy-side budgets.
The real signal here is demand-side, not supply-side, which usually precedes a wave of me-too datasets flooding trial pipelines.
Money managers are hungrier than ever for obscure data to give them an edge
