Funds Europe flags what desks have felt anecdotally for a while: alternative data is shifting from edge-case signal to standard-issue infrastructure inside fund managers' research stacks. That's less a headline than a maturity marker—vendors should expect procurement to look more like traditional market-data buying (compliance, redundancy checks, multi-year contracts) and less like scrappy pilot programs.
Worth watching whether this normalization compresses pricing power for niche providers or just widens the addressable buyer base.
Alternative data goes mainstream as fund managers adapt
