CBS News reports that California's newly launched data broker deletion request tool has already attracted more than 150,000 sign-ups, an early signal of strong consumer demand for one-stop opt-out mechanisms. For data brokers, the numbers suggest compliance volume could scale quickly once the system is fully operational, raising the stakes for how quickly and accurately deletion requests get processed.
Companies in the space should expect regulators and consumers alike to treat uptake figures like this as evidence that centralized opt-out tools work — and as ammunition for similar mandates in other states.
California sees 150,000+ sign-ups for new data broker deletion request tool
— CBS News
