California has moved to broaden regulatory oversight of data brokers through new legislation and implementing regulations, according to Frankfurt Kurnit Klein & Selz PC. For companies that buy, sell, or aggregate consumer data, this signals tighter registration, disclosure, and compliance obligations layered on top of existing state privacy law.
Data brokers and their downstream customers should expect increased scrutiny of data provenance and consumer opt-out mechanisms as enforcement infrastructure matures.
New Law and Regulations Expand California's Data Broker Oversight
